Stakeholder Mapping in der Kölner Öffentlichen Verwaltung (WZ O84): Warum die Metropole ihre Steuerungslogik ändern muss

Introduction: Cologne (Köln) is Germany’s fourth-largest city. The public administration (WZ O84) here is not just a cost center but a massive economic factor and service provider. With over 1.2 million inhabitants and a workforce of roughly 30,000 city employees (Stadt Köln, Personalbericht 2023), the municipal administration faces structural challenges: digitalization pressure (OZG), demographic change, and the need to coordinate with a highly fragmented civil society and business sector. Traditional top-down management fails in a metropolis. Stakeholder Mapping is the operative instrument to align strategy with reality.