Value Proposition Canvas für Unternehmensberatung in Bremen (WZ M70): Positionierung im regionalen Wettbewerb

H1: Value Proposition Canvas für die Unternehmensberatung in Bremen: Warum Generalisten in der Hansestadt scheitern

Intro: Setting the scene. The German consulting market (M70) is recovering in 2026 (BDU forecast 45-50 Bn EUR, +5-7% growth). But Bremen is a specific ecosystem. Unlike Munich (35k-40k SVB in M70), Bremen has a smaller but highly specialized consulting landscape tied to aerospace, logistics, and maritime industries.