Value Proposition Canvas: Wertversprechen für das Immobilienwesen (WZ L68) in der Metropolregion München

Introduction:

• Munich is a powerhouse. Public admin, retail, aerospace, IT.
• Rank 15: Immobilienwesen (L68) with ~20,000 SV employees, Stable trend.
• Context: High demand from anchors like BMW (~35k), Allianz (~15k), Siemens (~12k), LMU/TU (~18k combined).
• Why Value Proposition Canvas? Because “stable” in data often masks structural shifts in customer segments (Tenants, Buyers, Investors) and value propositions (ESG, Flexibility, Density).